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Three Things You Should Have Done for Your Web Site Last Year

Three Things You Should Have Done for Your Web Site Last Year

content, customer service, design, functionality, maintenance, mobile, responsive, SEO, social media

2015 brought us some subtle, seemingly-invisible changes in the way web sites worked to support and enhance the businesses and organizations they represent. For many web site owners, this was less the year of the redesign than it was the year of the behind-the-scenes...
Free Stuff for Plucky Web Site Owners

Free Stuff for Plucky Web Site Owners

CMS, content, design, functionality, joomla, links, maintenance, social media, stock photography

Business owners have limited supplies of three things: time, patience, and money. Whichever of those items is the scarcest commodity in the moment will determine the relative importance of finding hidden stores of the other two. Most often for my clients, money is the...
Why You Still Need a (Real) Web Site

Why You Still Need a (Real) Web Site

CMS, content, functionality, hosting, mobile, open-source, responsive, social media, upgrade

In June of 1993, there were approximately 130 web sites. That’s all. By September of 2014, the organization NetCraft was able to confirm that there were a billion web sites. That is a lot of growth in just over twenty years. During that time, web developers and...
Plugging the Hole: Web Site Triage in 2015

Plugging the Hole: Web Site Triage in 2015

content, customer service, design, functionality, hosting, maintenance, mobile, responsive, social media, stock photography

“Hi there! I got your name from my friend Susan whose web site you made (looks great, by the way!). I have a web site which works great for me, but I’ve been meaning to change the address on there since we moved last year, and now I have a bad Yelp! review...
Web Site Strategy 101: From Zero to Web Master-Chef

Web Site Strategy 101: From Zero to Web Master-Chef

content, customer service, design, functionality, maintenance, social media

In the beginning, there is just an empty space on the web, waiting — hungry and alone — for you to fill it. By the end, you’ve filled that space with the most delicious content available, with endless full tables savoring every byte. In the middle,...
Who Wore It Best?: How to Accessorize Your Web Site with Social Media

Who Wore It Best?: How to Accessorize Your Web Site with Social Media

design, social media

You have an “About” page. You have a blog. You have a very nice slideshow with images of your products or your offices or some vague-looking nature scenes. If your web site were an awards show gown, it would be timeless high fashion: classic, clean, and...
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