four blossoms with the word jebrawebbed below

Jebrawebbed is the blog written by Debi Lewis, founder and owner of sustainable web site development company Jebraweb.com. Based in Evanston, IL, Debi and her firm are focused on building web sites for organizations with a purpose beyond (but not exclusive of) profit. Debi blogs about open source content management, non-profit and small business web sites, the importance of local community building, and women-owned business. She is the mother of two young daughters, married to a non-geek, prefers her bike to her car, and is the proud owner of a few too many stringed instruments.

You can find Jebraweb on Facebook and Twitter. You can email Debi at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Tags: this i believe open-source ethics web content content content management

JebraWHAT!?: Friendly Answers to Webby Questions...About Analytics

jebrawhatHas it been a month already? That means it's time for the non-techy, ultra-friendly advice column for social entrepreneurs and non-profits managing their web sites on their own.  Each month, we dedicate this blog to answering your questions about ways you can take control of your own web presence, keep your site updated, and integrate the technology that best supports your customers and donors -- and hopefully, our answers will be as easy for you to understand as a cookie recipe.

This month, we're answering an anonymous question from a fancy-shmancy, high-fallutin', big-bucks guy in corporate level marketing. In his day job, he is able to snap his fingers and get five years of market trends in his clients' industries, including when web traffic spiked in relation to different campaigns, which parts of the country clicked on which Facebook ads, and what the projected next month of online ad conversion might be based on the outcome of the NCAA basketball championships (go Badgers!). He's asked us not to identify him, but he's wondering how, without the fancy analytical tools he has at his disposal at work, could a regular joe with a small business EVER be able to see which online marketing tactics are working, and which are a waste of time.

His question: how does a small-potatoes web site owner know what's working online and what's not?

Web Site Strategy 101: From Zero to Web Master-Chef

ingredients with web site 101 cook bookIn the beginning, there is just an empty space on the web, waiting -- hungry and alone -- for you to fill it.

By the end, you've filled that space with the most delicious content available, with endless full tables savoring every byte.

In the middle, there is planning, philosophy, content generation, design considerations, and more details that seem possible to manage. How do you get from the start to the finish? That's Web Site Strategy 101.

Done Is the New Perfect: How to Update Your Site Without Losing Your Mind

noexcusesThe single most common sentiment I hear from business owners and nonprofit managers about their web sites is that they can't seem to keep them updated.

"It takes too long." "It's too hard." "My content management system doesn't work right." "There is nothing to say." "No one is looking anyway."

I am here to blow those excuses away. You can keep your web site updated. You can and you must. Sit yourself down, get yourself organized, take a deep breath, and get. it. done.

Who Wore It Best?: How to Accessorize Your Web Site with Social Media

fancy dressYou have an "About" page. You have a blog. You have a very nice slideshow with images of your products or your offices or some vague-looking nature scenes. If your web site were an awards show gown, it would be timeless high fashion: classic, clean, and always in style.

But all gowns need accessories. What goes best with classic?

Something new. Something fresh. Something a little unexpected, but not so strange that no one understands it. Something that tells people you know what's going on right now even if you are following convention enough follow timeless design principles.

What goes best with a clean, simply-designed web site? Social media, my web fashionista. Social media. Here are some of the web sites that know how to wear it.

JebraWHAT!?: Friendly Answers to Webby Questions...About Free Stuff

jebrawhatNice to see you! It's time for another edition of JebraWHAT!?, our non-techy, ultra-friendly advice column for social entrepreneurs and non-profits managing their web sites on their own. We'll be answering your questions about ways you can take control of your own web presence, keep your site updated, and integrate the technology that best supports your customers and donors -- and hopefully, our answers will be as easy for you to understand as a cookie recipe.

Today, we'll be answering a question from the utter force-of-nature that is Malik Turley of Hip Circle Studio, a dance and fitness studio for women and families in our home town of Evanston, Illinois. Aside from offering a unique variety of get-your-groove-on classes that celebrate women's fitness wherever it is for each woman in the moment, Malik also runs the Women’s Business Empowerment Workgroup, a six-month workshop that helps other women business owners get the tools and support they need to run their own enterprises. She's a community advocate and a powerhouse and, of course, a downright good person.

She came to me in January with a question I thought deserved a careful answer. Malik asked me to address Prediction #9 from this article on marketing predictions for 2015: "Marketing tools will become free." She wanted to know, in general, what I thought of that.

malik turley asks if marketing tools will become free

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